Salman Khan‘s Radhe is one of the most awaited movies of 2020. This Eid treat was postponed due to the pandemic and the fans are awaiting its theatrical release in 2021.
However, the sad news is the film may not be released in the theater just like Akshay’s Laxmii or any other Bollywood movie that rather opted for an OTT release.
That comes as a shock as theaters open again but it may be true. As per Film Information, Salman Khan is currently in advanced stages of negotiation with Amazon Prime Video to convert the streaming agreement into that for premiere-streaming.
Salman Khan has demanded 175-200 crores for the deal but that seems to be on a higher-end for the OTT platform. According to insiders, the deal could be sealed somewhere in 150-160 crores region.
The satellite rights of the film are already sold for 50 crores and if the deal seals, Salman is expected to reap a huge profit of 130-140 crores. However, if the film releases directly on OTT then the satellite deal will be renegotiated. Because according to trade belief an OTT release generates less buzz compared to a theatrical release.
The superstar is also thinking about giving the film a pay-per-view release just like Khaali Peeli starring Ishaan Khatter & Ananya Panday. He is in initial talks with Tata Sky and has asked it to start their pay-per-view channel. At the same time, Zee has shown interest to do the same for Salman Khan as they already have the ZeePlex platform.
However, there is no confirmation yet about anything. What would be your choice, theater or OTT?
Let us know in comments below.