How much Amazon Prime really paid for Gulabo Sitabo copyrights

B-Town’s latest Big B’s film Gulabo Sitabo was released today, on Amazon Prime. The movie was said to be already prepared for a grand release in the month of April but got held back due to the COVID-19 lockdown. The film was released on the OTT platform to over 200 countries.

The thespian drama film is directed by Shoojit Sircar and has cast powerful personalities Amitabh Bachchan and Ayushmann Khurrana, immediately hiking the capital value of the film.

The original monetary demand of the film crew in order to provide exclusie copyrights was around a figure of INR 70 – 75 crores which Amazon drove down to a INR 35 crore budget. The release of this film apparently set a range of INR 65 – 70 crores along with an extra estimate of INR 10 crores as the copyright remains that of Amazon’s. In total, the film regains the INR 75 crores budget and possibly extending it to an 80 figure.

Under normal circumstances, a film starring Amitabh Bachchan would fetch the production around a whooping INR 40 – 50 crores whereas one with Ayushmann Khurrana would fetch about INR 30 crores. The total box office value of Gulabo Sitabo hence results to an estimate of INR 70 – 75 crores net value.

Amitabh Bachchan let out a statement saying, “Gulabo Sitabo is a slice of life dramedy that is a must watch for families at home. I was excited about my role since the first time Shoojit showed me the character’s look. It took me almost three hours each day to get into character with its different look.

I had a wonderful time working with my very talented co-star Ayushmann Khurrana. Even though we are constantly bantering in the film, it has been a pleasure working with him for the first time. This family entertainer has the power to cut across geographic boundaries and we are pleased to bring Gulabo Sitabo to audiences across the globe.”

Ayushmann Khurrana also spoke on the release of the film and reuniting with director Shoojit Sircar.

“Gulabo Sitabo is a special film for me. It made me reunite with my mentor Shoojit da after Vicky Donor. Whatever I’m today is because of him and I’m happy that he made me a part of his vision again. Gulabo Sitabo also sees me share the screen space with Mr. Bachchan for the first time and it’s a huge moment, it’s a dream come true for me. I have secretly wished to work with him for many, many years and Shoojit da made this happen and I will be indebted to him forever. It has truly been an honour for me to work with a legend and I feel enriched as an actor after the experience. What I love about the film is its sheer simplicity — the fleeting moments of simple humour in the banter between a landlord and tenant makes this film really special. I hope audiences love the film and our chemistry when it premieres.”

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