When Sushant Rejected Endorsement Worth 15 Crores, The Reason will Make you Respect him even more..

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Brand endorsements help celebrities mint a lot of money while also building their brand identity. Inspite of the social responsibilities, many Bollywood Stars are happy to be the face of fairness creams. But the talented late actor, Sushant Singh Rajput was firm on his stand against such commercials!

Sushant Singh Rajput turned down Fairness Cream Deal

Revealed in a Mid-day report, the Kedarnath actor had reportedly turned down a fairness cream endorsement deal worth Rs 15 crores! 

The three-year-long deal apparently had six commercials that would follow the trope of a fairness cream helping an underdog elevate his social standing.

Inspite of it being a lucrative offer, Sushant had immediately refused as he didn’t believe in endorsing fairness cream products. He felt that he needed to be responsible about the kind of products he lent his face to.

Sushant had opined that as responsible actors, it is their duty to not send out incorrect messages. “We should not, in any way, endorse or promote the ideology of preferring one skin tone over another.”

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sanchita Website Content Lead
Passionate about Bollywood. I hold 5 years of expertise in Entertainment writing. A creative content marketer and English Literature nerd at heart.

10 COMMENTS

  1. Super message for us✌✌
    This message will identify the character of sushant Singh rajput having pure heart of diamond and give more respect for him ?
    I am his fan from the started his carrier in serial and I am his fan from that day itself⭐⭐
    I will remember his name forever from the bottom of my heart ????

  2. He is such talent and humble human being but bollywood industry gang gang wala force him to put under such situations ?? Sush you way of thinking positive is so amazing…May rest in peace…

  3. All person should suffer more, like we are suffering due to loss of tremendously talented person SSR. All should be placed behind bars and by setting an example???

  4. I don’t know him at all when he was alive. Sadly only getting to know him after his death. This post about him really makes me to have very high respect on him. We have lost a very very precious soul. I’m really sad. I’m admiring him more and more.

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