Sanchita
With theatrical releases halted for several months owing to the pandemic, OTT content really boomed as makers opted for the digital route.
However, with Unlock 5, MHA has permitted cinema, theatres and multiplexes to reopen from October 15, but at 50% seating capacity.
Filmgoers are eagerly anticipating the theatrical release of big budget films such as Sooryavanshi and 83!
However, as per Pinkvilla report, it looks like the first Hindi film to hit the big screen will be Kiara Advani starrer, ‘Indoo Ki Jawani’.
An exhibitor commented –“Among the Bollywood films, Nikkhil Advani did a smart thing by not selling his next production venture Indoo Ki Jawaani, to any of the online giants. They aren’t bound by contract. They just released a song and a few promos but none of it had a mention of the release. Now, with Unlock 5, the Kiara Advani starrer will be the first major film starring an A-list actor that will release in theatres for sure.”
He further added, “It will also help the other producers test the water in a way. Indoo Ki Jawaani is a small budgeted film that has already recovered its costs. Plus, the 50% occupancy won’t make much of a difference to it, since a film in this space would have found it difficult to have a higher occupancy, even with full 100% capacity. So, Indoo Ki Jawaani has got the best bet for sure.”
