Riddhi
Salman Khan‘s Radhe: Your Most Wanted Bhai has been in the news since its pre-production stage for some or other reasons.
It was earlier reported that Zee has acquired the satellite, digital, music, and theatrical rights of this Radhe for a grand amount of Rs. 230 crores.
However, as the movie is preparing for release and a theatrical release looks difficult in India due to the pandemic. Therefore, the parties involved renegotiating the financials.
A source tells Bollywood Hungama, “After multiple discussions with Salman Khan, Zee has now scaled down the deal value of Radhe – Your Most Wanted Bhai to Rs. 190 crores, as a theatrical release in India, is now out of question. This is more like a direct to digital premiere on a pay-per-view format with a theatrical release abroad. The first deal was signed keeping a different release structure in mind and the film is now releasing in an altogether different format,”
This is one of the biggest deal cracked in India for a direct to digital release.
“When Radhe – Your Most Wanted Bhai team decided to release the film on Eid in the month of April, they were confident of getting at least 1000 screens but at this point of time, the country does not even have 100 functional screens. Hence, it’s a direct to digital release in pay-per-view format followed by a digital premiere for free within four weeks of release,” the source continued.
“They are expecting big returns from the overseas belt. However, be it Rs. 10 crore, Rs. 20 crore or even Rs. 30 crore in the best case scenario, the overseas share of Radhe – Your Most Wanted Bhai is more like a bonus for the team. Also both Zee and SKF would be donating a certain percentage of the share from the multi-platform release to Covid relief fund to help the needy. The team is confident to recover all of their investment with the multi-platform release plan with ease,” the trade source added.
The Rs. 190 crore deal that’s standing at present also includes the fees for some days allotted by Salman for cross-promotions on the Zee Platform.
“It ranges from appearances on reality shows to appearances on award shows. Things have been structured in the form of money and kind, to ensure that no one makes any sort of losses,” the source concluded.
