Riddhi
Since the pandemic, Bollywood has turned towards OTT for the releases but now as the theaters have finally opened up and makers are going for the theatrical release.
It was recently reported by Bollywood Hungama that Aditya Chopra turned down a deal worth 100s of crores to sell his entire slate to an OTT giant.
However, we have a new update on the same. A source says, “Aditya Chopra has immense faith in the theatrical medium and hence, he was all ready to follow the conventional 8 week window between theatrical and OTT release. However, when the national chains put out a statement about them being alright if films opt for a premium four weeks after their theatrical release, he felt it was only wise business decision to follow the norm. The entire industry has taken a four week window and seeing the advent of a new era, Adi and his team too have signed a deal with Amazon Prime keeping a 4-week window in mind,”
Aditya Chopra has fetched a premium amount way above the pre-existing 8 week window deal. His upcoming films – Bunty Aur Babli 2, Prithviraj, Jayeshbhai Jordaar, and Shamshera will premiere on the digital world four weeks after their theatrical release.
“However, he has reserved the biggest films from his slate – Tiger 3 and Pathan – for an 8-week window as things stand today, as they are looking to release towards the end of 2022. He also feels the two films deserve an exclusive theatrical window to amp the exclusivity of big-screen entertainment,” the source added.
The first release from YRF, Bunty Aur Babli 2, is slated for November 19.
