Headed by Adman Sandeep Goyal, Indian Institute of Human Brands (IIHB) conducted a detailed, comprehensive study on the idea of ‘Celebrities as Human Brands.’
They have recently released their TIARA Research report, which shows how celebrities and celebrity couples are perceived; from most beautiful, controversial to trusted and more!
The TIARA Research (Trust, Identify, Attractive, Respect and Appeal) is unique research whose field study has been done by renowned Japanese agency Rakuten. Spread across 23 cities, with 60,000 respondents, this survey was taken so that 180 celebrities across various sectors could be analysed on their most distinctive qualities.
As per reported by Indian Express, here’s how each celeb is faring on different parameters:
India’s Most Respected And Trusted Celebrity: Amitabh Bachchan
India’s Most Appealing: Akshay Kumar
India’s Most Beautiful: Deepika Padukone
India’s Most Respected and Trusted Celebrity Couple: Virat Kohli and Anushka Sharma
India’s Most Trusted Sports Personality: Cricketer Mahendra Singh Dhoni
India’s Most Respected TV Personality: Kapil Sharma
Celebrity India Identifies with the most: Ayushmann Khurrana
