Salman Khan is back in cop avatar with his upcoming movie ‘Radhe: Your Most Wanted Bhai’.
Recently, this movie was being sold to Zee Studios for a whopping amount.
Lately, reports were doing the rounds on social media that this action thriller will be released on the OTT platform first
Today, the ‘Dabangg’ actor has received a letter from Film Exhibitor Associations all across India, asking him not to release his upcoming movie on a digital platform. The exhibitors believe that ‘Radhe’ can bring audiences back to theatres after the coronavirus lockdown.
In the letter, addressed to Salman, they mentioned the loss the theatre owners and exhibitors have suffered due to the pandemic. They wrote, “As you are aware, 2020 has been a rough year for millions of people across the country & the ones associated with India’s film exhibition sector haven’t been an exception. Over the last 10 months, hundreds of single screen/ Independent cinemas have pulled down their shutters permanently & this has resulted in the loss of livelihood for lakhs of people who were employed by them directly & indirectly.”
“Films are to theatres what fuel is to a car. Without a constant supply of content that is relevant to its audience, running a cinema hall is close to impossible. For over a decade now, your films have played an important role in bringing audiences to single-screen cinemas, which are otherwise starved for content that caters to the sensibilities of people who patronize them,” they added.
While requesting to release ‘Radhe’ in theatres during Eid 2021, the exhibitors wrote, “Your film Radhe – Your Most Wanted Bhai is among the few that are capable of resurrecting the fortunes of independent / single-screen cinemas across the country. A film like that, if released widely can give not just financial support & relief, but also a ray of hope to owners & employees of theatres in the context of their future.”
“We request you to plan the film’s release at every cinema in the country on Eid 2021, as there cannot be a better idea than that for us film exhibitors & more importantly for millions of your fans, whom we cannot wait to welcome back at the theatres,” they further added.
Film exhibitors from West Bengal, Gujarat, Delhi NCR, Maharashtra, Madhya Pradesh, Chhattisgarh, Rajasthan, Bihar, Tamil Nadu, Chennai, Hyderabad, Assam, among others, have signed this letter.
