Bollywood’s one of the powerful production houses, Yash Raj Films is all set to step into the digital space with its OTT arm- YRF Entertainment.
YRF’s head honcho Aditya Chopra reportedly has grand plans to reshape the digital content market.
According to Variety, YRF’s 1st OTT project is a yet-to-be-titled investigative thriller, which features four actors as the male leads. Set in Bhopal, the series is currently in the pre-production stage and is directed by either the debutant director Shiv Rawal or ‘Mardaani 2’ (2019) director & ‘Mardaani’ (2014) writer Gopi Puthran.
Now, if this media report is to be believed, YRF is supposedly shelling out a whopping amount of Rs 100 CRORES for the 4-hero starrer. As the report further states, “YRF wants to mount this project in a way that it becomes the talk of the nation. It will be a four-hero project, something that the digital space has never seen before!”
A source informed the portal, “YRF is making its intent clear about their digital venture by shelling out Rs. 100 crore for their project. They want to produce the best content and they want to be the leaders while doing that. They want to create a paradigm shift for content in India and this first project will be a testimony to their belief to make clutter-breaking projects.”
“This project could start as early as December this year. YRF has quietly cast this project and the pre-production is almost over. Everyone is very tight-lipped about what this project is. YRF will announce the project soon,” the source added.
Whoa! Are you guys excited about YRF’s OTT venture?
