by Sanchita October 14, 2020, 6:41 am inNews

Tanishq Ad: Kangana Ranaut Says It Promotes ‘Love-jihad’, Swara Bhasker, Richa Chadha, Divya Dutta Express Disappointment

After being viciously trolled online, Jewellery brand Tanishq pulled its ad for Ekatvam (Oneness) jewellery line.

Based on an inter-faith couple, the ad showed a baby shower being organised for the Hindu bride by her Muslim in-laws. Celebs had a mixed reaction to its withdrawal.

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The Latest Tanishq Ad on interfaith couple showing a baby shower organised for the Hindu bride by her Muslim in-laws has been withdrawn after a backlash. . The Ad which was promoting new Jewelry line promoting "Ekatvam" (Hindi word for unity) was captioned : ""She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don't. A beautiful confluence of two different religions, traditions and cultures."" . "Our constitution declares India a sovereign, socialist, #secular, democratic republic, assuring its citizens justice, equality and liberty, and endeavours to promote fraternity."

A post shared by Instant Bollywood (@instantbollywood) on Oct 13, 2020 at 8:00pm PDT

हिंदू लड़की को मुस्लिम बहू दिखाने पर भड़कीं कंगना, कहा- इन क्रिएटिव टेररिस्टों से सतर्क रहो | Kangana Ranaut Angry On Tanishq Ad Controversy KPG — Kangana slams ad’ alleges ‘Love-jihad’

Actress Kangana Ranaut slammed the ad, alleging it promoted ‘love-jihad’ and sexism. She further went on to say – ‘As Hindus we need to be absolutely conscious of what these creative terrorists are injecting in to our subconscious’!

As Hindus we need to be absolutely conscious of what these creative terrorists are injecting in to our subconscious, we must scrutinise, debate and evaluate what is the outcome of any perception that is fed to us, this is the only way to save our civilisation #tanishq
— Kangana Ranaut (@KanganaTeam) October 13, 2020

On the other hand, Divya Dutta who lent her voice to the ad, was saddened by its withdrawal, and questioned – ‘Don’t we all promote brotherhood?‘. She also commented on how we all learn about Unity in Diversity since childhood.

Divya Dutta reacts to Tanishq Hindu-Muslim wedding ad being taken down - Movies News — *Don’t we all promote brotherhood?? We as India are all about that*

Yes it’s my voice. It s sad it’s taken off air. I loved it https://t.co/uWyPzbfHUd
— Divya Dutta (@divyadutta25) October 13, 2020

But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha.. par chalein sabke apne vichar! ????
— Divya Dutta (@divyadutta25) October 13, 2020

Fukrey actress Richa Chadha also found the ad ‘beautiful’.

Actor who accused Anurag Kashyap of rape willing to apologise to Richa Chadha, lawyer tells HC

It's a beautiful ad.? https://t.co/b90dEiyLyw
— TheRichaChadha (@RichaChadha) October 13, 2020

Karnataka woman seeks contempt proceedings against Swara Bhasker for Ayodhya verdict comments — *Swara Bhasker disappointed at Tanishq for pulling down the ad*

Swara Bhasker criticized Tanishq for bowing down to the trolling. “Such a massive company, such a fragile spine,” wrote the actor.

इतनी विशाल कम्पनी.. इतनी ढीली रीढ़ की हड्डी! @TanishqJewelry #tanishq #TanishqJewelry
— Swara Bhasker (@ReallySwara) October 13, 2020

Shashi Tharoor says Congress must find a new president immediately

The politician Shashi Tharoor defended the ad and called out ‘Hindutva bigots’ for boycotting Tanishq.

So Hindutva bigots have called for a boycott of ⁦@TanishqJewelry⁩ for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world — India? pic.twitter.com/cV0LpWzjda
— Shashi Tharoor (@ShashiTharoor) October 13, 2020

5 times Chetan Bhagat brought the house down with his tweets, and got trolled - The Economic Times — *Most people attacking you can’t afford you anyway – says Chetan Bhagat to Tanishq*

Author Chetan Bhagat commented about how the people trolling Tanishq couldn’t afford it anyway.

Dear #tanishq, most people attacking you can’t afford you anyway.
And given where their thinking will take this economy, they soon won’t have jobs and hence definitely won’t able to buy anything from #tanishq in the future too. Don’t worry about them.
— Chetan Bhagat (@chetan_bhagat) October 13, 2020