De De Pyaar De 2 had a noticeably low start at the box office during its morning and noon shows on Friday.
Early estimates showed a lukewarm response, raising concerns about the sequel’s initial pull among audiences.
However, the film gained momentum as the day progressed, with evening and late-night shows bringing in significantly better footfall. Multiplexes, in particular, responded positively, hinting that the film may build stronger traction over the weekend.
Despite this improvement, De De Pyaar De 2 has opened lower than its predecessor. The first instalment, De De Pyaar De, released in 2019, had a healthier start with ₹10.41 crore, including preview earnings. In comparison, the sequel has managed ₹9.45 crore on its opening Friday, marking a slightly weaker beginning despite the advantage of brand recall.
Interestingly, the trailer of DDPD2 generated strong initial excitement and was well received across platforms. However, the subsequent promotions failed to maintain that momentum. The songs, marketing assets, and public interactions did not create the desired buzz, resulting in a softer turnout for the initial shows. Industry experts believe that this drop in promotional impact played a major role in the film’s lower opening numbers.
Now, all attention is on the crucial Saturday and Sunday growth. For a film like De De Pyaar De 2, which relies heavily on urban multiplex audiences, the weekend jump will determine its box office trajectory. Strong word-of-mouth and sustained evening occupancy could help the film recover and approach a respectable first-week total.
As it stands, the film’s future hinges on how well it capitalises on the weekend surge. The next 48 hours will be decisive in shaping the sequel’s overall box office performance.
